![]() ![]() If you take a picture of a product, the color might look “off”, just like snow in a photo sometimes looks blue or an object by candlelight looks orange. Our eyes naturally adjust the white balance when we look at something-white appears white, not blue or orange. Some products photos look great with more dramatic shadows, like this example from Candice de Rijcke Jewelry White balance: But you can also play with light and shadow-especially if more dynamic lighting goes well with your product. But that doesn’t mean that you have to illuminate your product in a boring and sterile way. The top priority is a product that’s easy to see, and that’s why the photo lightbox is such a great tool. ![]() Here are more ideas for taking your own product pictures and getting the right set up. More product photo set up tips for online stores Here’s an example of a product photo taken with our light box and a smartphone.
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